Interactive PDF Portfolio

For our final assignment for our InDesign class, we were tasked with creating an interactive PDF portfolio that we could present to potential employers and clients. For my portfolio I chose to highlight some of my successfully completed projects. These projects not only highlighted my graphic design skills, but my architectural/industrial design background as well as my project management aptitude. The interactive features of InDesign allowed me to add navigation throughout the document, as well as links to social media accounts. Using multi-state objects, I was able to highlight many more examples, images and details from each of the projects presented. I accomplished this by creating a carousel of images for each project with large images that could be cycled through using arrow buttons. This feature really gives the viewer a much better view of all the elements I was trying to present. Until this course I had never used InDesign for anything beyond print and desktop publishing. Even when I was creating presentations they were rather stagnant and lacked animation, transitions and interactivity. These features will really help me create more dynamic presentations that I can not only present myself, but offer as a service to my clients in the future.

click here to view the interactive file

iPad Air Mockup

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Website on Laptop

Composite 2 – CD and Website design

ABOUT:

For this assignment I decided to design both a CD and website for a new musical theatre production called “Rumspringa Break!”. The play is co-written by my brother and some friends. The story is about two Amish twins Hannah and Ruth, who leave the comfort of their strict, sheltered community to explore the outside world for the first time, and things don’t go as planned. Desperate, penniless, and stranded in the big city’s roughest neighbourhood, the naïve sisters must rely on their faith, the outlandish locals, and each other to survive.

 

CD DESIGN CONCEPT:

Rumspringa Break! CD Design

Rumspringa Break! CD Design

The play is full of contrast and I wanted that displayed in the design of the CD. Even the type used in the title of the play uses this contrast. The old English typeface in contrast with the grunge brush lettering. For the design of the CD package I used a desaturated muted grungy image of the twins heading to the city and the derelict home they called home. This is in stark contrast to when you open the CD and have the brightly coloured landscape of the idyllic farm life with open fields and rolling landscapes.

Being that this is a Musical that is currently being workshopped and developed, I wanted to focus more on the creative team than a specific production. Additionally, I decided to go with a more cost-effective approach to the packaging by using a six panelled eco-wallet.

RB apple music

Apple Music MockUP

 

WEBSITE DESIGN:

RB Web-desk

Rumspringa Break! Website Mockup

As mentioned above, this play is still under development so I wanted the focus of the website not to be on a specific production. Thankfully, Rumspringa Break! has been performed on a few occasions, most recently as part of the Toronto Fringe: Next Stage Theatre Festival. This meant that I was able to get some great photos, a video as well as some audio tracks.

I decided that I wanted a one-page scroller so that all the information was easily viewed. Before any I started with any html, I wireframed the basic website layout to make sure all the elements flowed properly. Once I did that, it made it easier to create a full website mock-up in InDesign. For this I used a basic 960-pixel grid to keep all my elements properly aligned. I decided to include a small section about the musical, a section with a video and an audio clip from the musical, images from the most recent production in a lightbox and lastly a section highlighting the creative team involved in creating the Musical.

Once it was all laid out the way I wanted it, that is when I started coding the website. This was the first functional website that I designed and coded from scratch and while it wasn’t easy, I found it very useful and rewarding. When something didn’t work or look the way I wanted it, I enjoyed the challenge of trying to figure out how to resolve the issue. To make the website responsive, I had to make sure that the column system was in percentages that switch to a single column with a media-queries. I also used a slicknav menu (hamburger menu) for mobile users.

RB-FULLSITE

Final Rumspringa Break! Website

Rumspringa Break! Mobile Website

Rumspringa Break! Mobile Website

I found this composite a lot of fun and very challenging at the same time. Carrying many of the design elements in both print and web really kept all the elements cohesive.

Design > Code

Design > Code

As a very visual person, This  project was very useful in taking a design from a concept to an actual website.  Since I a have a good comfort level with Adobe Illustrator, it really helped me see how you can make a design in “design” software and then applying the required code to making it web. The use of the 960px grid really came through in the structure of the website. I found this assignment challenging, but very beneficial in the web design process.

 

InDesign Magazine Assignment

mock-2

InDesign Magazine Assignment

For this assignment I made a magazine about Lego for adult Enthusiasts. To differentiate this magazine from other Lego magazines that are often directed to a more juvenile audience, I decided to go for a more art focused publication. I used a very clean simple look with single bold images and light sans-serif text. I tried to add some playfulness back into the document by staggering the positioning of the columns.  Large margins and lots of white space with a simple colour palette of black and white really allows the focus of the page to be about the imagery.  I sourced the articles from various news sources online and are based on adult Lego usage. Additionally  I tried to create new ads that  kept in line with the theme.

 

mock-2Mock-1

 

 

 

Corporate Identity Assignment – Milestone #1

Eastbay Co. is a leading producer in backpack, luggage and accessories.

Brief background:
Founded in 2006 by two brothers in Toronto, who worked many years for other leading companies in the baggage and accessories industry. They felt that there was a gap in the market for stylish yet practical well build bags. Eastbay is the name of their hometown known for it’s coastal scenery and outdoor adventures.

The target market:
18–35 year olds, middle to high income, students/young professionals, sporty/ adventurous, “hipster”.

Competing Businesses:
Three of Eastbay’s top competitors are: Eastpack, Jansport and Dakine.

eastpack logo

The Eastpak Logo is simple and classic. The bold wordmark is incorporated into a globe image to elude to travel or trekking.

JanSport_logo

The Jansport Logo is just a workmark with tight kerning. Jansport is the largest backpack producer and is quite recognizable.

2000px-Dakine.svg

The Dakine Logo is sleek and cutting edge. It tries to evoke speed and technical innovation.

Creative Considerations:

The products that Eastbay Co. make are produced for a global market place but have options for “regional consideration”. This means that they are able to tweak products to meet regional trends and make the products feel homegrown. The use of materials and textures are updated often. This means the logo needs to be simple and universally accepted as to not to get lost or compete with the vast variety of designs, textures and materials. The idea of nostalgia and locally  play into the fact that the brand was the brainchild of the two brothers from down the road in Eastbay.

The logo is, in 5 words:

• Vintage

• Homegrown

• Adventurous

• Hip

• Practical

Initial Concept Sketches:

 

Lego _ Type for Web Assignment

For this assignment, I decided to share some facts about a hobby of mine, LEGO!

First, I collected a whole bunch of information and facts off the internet on Lego. Then I placed all the in information into my html document and applied the appropriate tags.

Once the text was properly tagged. I started a styling the different elements in CSS. I tried to stay consistent using the same fonts and colours through out my formatting. I found the fonts used on google fonts and used a blocky heavy font for the titles and headings and lighter font for the body.

_1_heading

In the Body of the text, I repaced all the inch marks with quotation marks as well as when appropriate, dashes with en–dashes.

_3_body

Body Text

I included a table with formatting styles that matched the rest of the page, using the font used for the headings for the table’s titles.

_4_table

Table

I also included an ordered list.

_5_ordered_list

Ordered List

as well, as an unordered list.

_6_unordered_list

Unordered List

Finally I included a definition list.

_7_definition_list

Definition List

Three Ad Campaign _ Composite Week

For our first composite assignment we had to develop an ad campaign that consisted of three ads to be published in a publication as well as a social media campaign that would run in conjunction with the print ads.

 

CLIENT

I chose to create a fundraising campaign for an organization called Chai Lifeline Canada. Chai Lifeline Canada is a not-for-profit organization that provides support and assistance for children and families of children in the Jewish community who are dealing with severe or terminal illnesses. They have a variety of different services they provide including: Counseling for each member of the family, volunteers who bring an extra measure of adult attention and stability to children’s lives, tutoring for children who must miss school for extended periods of time, family retreats, special sibling programs, information, peer and professional support, and two extraordinary summer camp programs for seriously ill children help families retain a sense of normalcy and hope while fighting even the most dire pediatric diseases. All programs are free of charge.

 

PUBLICATION & TARGET AUDIENCE

Originally I wanted to have the ads published in a magazine called “Lifestyles” that highlighted the world of philanthropy. In the end I felt that the ad campaign would be better suited for “Today’s Parent” Magazine. This demographic that this magazine targets can sympathize with the cause and can relate to the difficulties of trying to care for an ill child. While the average reader of the magazine may not have the largest disposable income, I felt that the amount of readers that could relate and feel compelled to donate would be higher than any other magazine in Canada. This publication has established itself as the leading resource for Canadian families and parents over the last 30 years.

 

CAMPAIGN IDEA AND THEME

Chai Lifelines refers to the ill children they help as “warriors”. The ad campaign plays on this theme by referring to the “battle” they are in the midst of with their illness and the mental toughness they exhibit. Each warrior has their own story, their own personality. The campaign will highlight a different warrior in three separate ads, and with both text and imagery show them as the warriors that they are.
Once the audience reads a bit about the warrior they will be asked to help them to champion their battle by donating to Chai Lifeline so they can help provide the services and help the child and family. The ads will run in three consecutive issues of the magazine while in conjunction with an Facebook ad campaign.

 

PRINT AD CAMPAIGN

MAGAZINE PSD MOCKUP

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FACEBOOK AD CAMPAIGN

AdParlor_Website Clicks_Newsfeed_Preview copy 2

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