Type Poster

_poster_hsegal.indd

For this assignment I decided to make a poster for my fictitious culinary company Chubby & Kosher. Since the assignment was for a typography class, I really wanted the focus to be on the type. I used a lot contrast to help add depth and hierarchy with in the type. The large, bold narrow letters of League Gothic provide a lot of solid colour in contrast to the thin weight of Helvetica Thin typeface. I used a simple colour palette of just black and white that I have used in much of the Chubby & Kosher branded material I have created and simply applied a smoke image in the background. The result is an eye catching poster with a lot of visual interest mostly created with type.

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